RPL for BSB51207 Diploma of Marketing

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Job roles 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• marketing manager
• marketing team leader
• product manager
• public relations manager.

There are no entry requirements for this qualification.

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Visit Get Qualified Australia’s Trade Licensing page for more information surrounding licensing

BSB51207 Diploma of Marketing 

The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Communication

• clearly communicating workplace information to others verbally and non-verbally
• questioning to clarify and evaluate information
• writing in a range of styles to suit different audiences

Teamwork

• briefing various personnel on their roles and responsibilities regarding the implementation of a marketing solution
• defining performance measures and coordinating the activities of team members
• implementing team building strategies

Problem-solving

• determining, modifying and adjusting the optimal marketing mix
• performing revenue and cost analysis and working within budget
• solving workplace issues and problems either individually or with assistance of team members

Initiative and enterprise

• assessing and evaluating the financial viability of making changes
• encouraging creative and innovative workplace solutions
• identifying new and emerging opportunities for the business and developing strategies to capitalise on them
• managing, fostering and facilitating change

Planning and organising

• collecting, collating and analysing information using appropriate workplace business systems
• developing systems that are flexible and responsive to changing circumstances
• managing resource acquisition and deployment within budgetary constraints
• planning complex projects
• planning for contingencies

Self-management

• managing own time and priorities and dealing with contingencies
• taking responsibility as required by job role and ensuring organisational policies and procedures are adhered to

Learning

• contributing to the learning of others through implementing team building and organisational development activities
• receiving and giving feedback, and providing coaching and mentoring

Technology

• using computerised systems, software and telecommunication devices to process and analyse data and to create documents
• using technology to assist the management of information and to assist in planning processes
• using technology to record and generate ideas

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Job roles 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• marketing manager
• marketing team leader
• product manager
• public relations manager.

• Diploma of Business
• Diploma of Management
• Advanced Diploma of Marketing
• Certificate III in Work Health and Safety