RPL for BSB60507 Advanced Diploma of Marketing

This qualification reflects the skills and knowledge required of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Job roles 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• marketing director
• marketing strategist
• national, regional or global marketing manager.

There are no entry requirements for this qualification.

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Visit Get Qualified Australia’s Trade Licensing page for more information surrounding licensing

The following contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Industry or enterprise requirements for this qualification include: 

Communication

• effectively using culturally appropriate communication
• establishing and using appropriate formal or informal networks
• negotiating budgets, strategic and operational plans and re-developing them as required to meet organisational needs
• negotiating contracts
• negotiating solutions to new and emerging issues
• producing a wide range of reports and making presentations

Teamwork

• defining performance measures and working collaboratively with team members
• delegating and briefing various personnel on their roles and responsibilities regarding the implementation of strategic, marketing and other business plans
• demonstrating leadership in evaluating policies and procedures
• identifying performance gaps and taking remedial action for under-performance
• producing a positive and productive workplace that encourages maximum participation

Problem-solving

• assessing financial viability of new opportunities and matching organisational capability with market needs
• comparing and evaluating data and reports
• developing and managing risk and contingency plans
• interpreting forecasts when analysing potential overseas markets
• resolving employee relations problems
• reviewing market performance

Initiative and enterprise

• exploring joint ventures and strategic alliances
• identifying trends and developments domestically and internationally, and investigating their viability
• managing diversity and identifying opportunities for improved communication and processes
• scoping international marketing opportunities

Planning and organising

• demonstrating excellent project management skills across the business
• developing systems that are flexible and responsive to changing circumstances
• implementing, reviewing and evaluating systems and processes
• monitoring marketing performance against established targets
• planning for contingencies

Self-management

• applying discretion and judgement within complex environments
• applying the organisation’s workplace vision and mission
• managing own time and priorities and dealing with contingencies
• taking responsibility as required by job role and ensuring organisational policies and procedures are followed

Learning

• coaching under-performers and developing education plans that promote and encourage performance
• providing induction and training for specific job roles
• providing learning and development opportunities

Technology

• creating presentations using a range of media
• using business technology, such as risk analysis tools and word processing and document management software
• using online technologies for research and marketing purposes
• using technology to assist the management of information and to assist in the planning process

This qualification reflects the skills and knowledge required of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Job roles 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• marketing director
• marketing strategist
• national, regional or global marketing manager.

• Advanced Diploma of Management
• Advanced Diploma of Business
• Advanced Diploma of Project Management
• Certificate III in Work Health and Safety